Irina Ovrustky, the founder of Lola and the Boys, creates fashion that celebrates the joy and whimsy of childhood. Each doodle, patch, stitch, and sequin is inspired by her own little ones, Lola, Shia, and Julian. Lola and the Boys is a love story to her children and a testament to the belief that kids’ apparel can and should be as dynamic as their imaginations.