A retail strategy is the process you use to develop your products or services and sell them to customers. There are multiple elements to this plan, including location, store, merchandise/assortment, visual merchandising, staff, service, mass media and communications, and price.
Advertising management is a complex process that involves making many layered decisions including developing advertising strategies, setting an advertising budget, setting advertising objectives, determining the target market, media strategy (which involves media planning), developing .
Account management is the practice of providing customers with service, support and improvement opportunities to increase their consumption of a product or service, and maximize retention and cross-sell/upsell opportunities within the customer base.
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