video production
Did you know that assistant director Abner (Abby) Singer coined the phrase, the “Martini” which became the last shot of the day? The second to last shot of the day is called the “Abby Singer”.
Development and Pre-Production
Prepare a budget
Create a script with the client
Storyboard if necessary
Assemble a crew & equipment based on the needs of the productio
Cast talent if necessary: host, voice over, extras, etc
Confirm and scout locations
Secure necessary insurance and permits
Production
Issue call sheet with call times
Post any and all permits
Light and block
Shoot master shots and coverage
Shoot pick-ups and inserts
Media management
Post Production
Injest raw footage
Choose selected shots
Assembly cut
Refined cuts
Color Correction
Add Graphics and Copy
Add special EFX and or animation
Record and integrate Voice Over (V.O.)
License music and or stock footage
