First things first. Because the majority of people expressing an interest in starting a business have not focused on monetizing their idea and/or their ability to navigate the work required to be an entrepreneur, we recommend starting with the Opportunity Section of the Business Plan before committing to spend a lot of time and money. Values has an initial price not to exceed $1,500 to learn if there is a market for the product/service and if the client would enjoy the life of an executive. That’s something to cheer about.